Director of Marketing & Communications
Wavelength Festival of Music, presented by the All-New Mercedes-Benz CLA, connects with young audiences through new music experience Pacific Symphony cites early presenting sponsorship support by Mercedes-Benz as key to new music festival's success
Orange County, Calif. — July 01, 2013
Pacific Symphony President John Forsyte cites the early support of presenting sponsor Mercedes-Benz as key to the successful launch of Wavelength, an all-new music festival produced by Pacific Symphony, to be presented Aug. 22-25 at the OC Fair & Events Center’s Pacific Amphitheatre in Costa Mesa.
Designed to expand the platform for classical music through collaborations with contemporary artists, Wavelength’s goal is to connect the Symphony to a younger generation and a broader array of music fans. The festival merges the symphonic and contemporary worlds of music through collaborations with blues singer-songwriter and recent Grammy Award-winner, Bonnie Raitt; the Los Angeles-based rock act, The Airborne Toxic Event, performing with Pacific Symphony and supported by indie-band Delta Spirit; an evening of electronic dance music featuring Z-Trip and Bonobo, curated by KCRW’s Jason Bentley with members of Pacific Symphony; and finally The Music of Pink Floyd, performed by Pacific Symphony and Pink Floyd tribute-band Windborne, in celebration of the 40th anniversary of the landmark album, “The Dark Side of the Moon.”
“When we learned that Mercedes-Benz was a sponsor of KCRW, Los Angeles’s leading independent radio station, we knew that partnering with them for this first year of Wavelength would be a great natural fit,” said Forsyte. “We all share a strong ambition to reach a younger, qualified audience.”
“We are tremendously grateful that the Mercedes-Benz Dealers of Southern California signed on early as the festival’s presenting sponsor,” continued Forsyte. “Their sponsorship assures us that during this critical first year we can concentrate on delivering the best experience possible.”
“Mercedes-Benz is proud to sponsor Pacific Symphony’s Wavelength Festival of Music,” said Jill Martinette, western region marketing manager at Mercedes-Benz USA. “Similar to Pacific Symphony, Mercedes-Benz is expanding and reaching new audiences with the launch of the all-new CLA this fall.”
The 2014 CLA-Class is a sporty four-door coupe, characterized as a “style rebel,” taking its design cues from the CLS. This brand new vehicle features world-leading aerodynamics, a powerful turbocharged engine and a wide range of driver assistance systems.
There will be seven Mercedes-Benz vehicles on display at the Festival: three outside the entrance to Pacific Amphitheatre, and four inside on the venue concourse, including the all-new 2014 Mercedes-Benz CLA, which is scheduled to go on sale in September 2013. Product specialists will be on site over the four-day festival to interact with guests and offer an exclusive opportunity for five individuals to win a ticket upgrade of a pair of tickets for the “Best Seats in the House” on each of the four concert nights.
Mercedes-Benz has supported KCRW’s music discovery mission by donating a specially wrapped Mercedes that launched the #KCRWmoves program. The unique KCRW music mobile has appeared at dozens of events around Southern California this year bringing the music discovery found on KCRW airwaves into communities. The vehicle will be on site for the entirety of the Wavelength Festival.
Tickets to Wavelength range in price from $25-$95 and are currently on sale through Ticketmaster.com. VIP Packages are also available through Ticketmaster.com. For more information, visit WavelengthFestival.org and PacificSymphony.org.
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